Welcome to Urbethh, where every thread weaves a story of elegance, innovation, and conscience Founded in 2024 by Yash Samdariya and Shubh Nainani, Urbethh emerged from a vision to redefine luxury by blending the boundaries of illusion and reality. We craft wearable art that resonates with those who see beyond the surface, believing that every design carries deep meaning. Our journey began with a fascination for the unseen, the intricate, and the mysterious. We wanted to create designs that aren't just worn but experienced—pieces that provoke thought, ignite conversations, and resonate with those who appreciate the finer details of life. Urbethh isn’t just about clothing; it’s about the stories we tell through what we wear.
Every collection we craft is a reflection of the world’s complexities—its beauty, its chaos, and its hidden truths. We draw inspiration from the textures of nature, the depth of mythology, and the elegance of the unknown. At Urbethh, each garment is a canvas, and each wearer, an artist. This is more than fashion; it’s a movement. A movement that invites you to explore, to question, and to express your unique vision.
Urbethh—a place where your imagination finds its style

Our Mission
To combine fashion and cultural heritage in innovative ways, creating beautiful clothing that seamlessly merges ancient civilizations with urban sophistication. We aim to cater to forward thinking individuals who prioritize authenticity, sustainability, and ethical production.

Our Vision
To revolutionize the fashion industry by establishing an unprecedented standard of excellence. We strive to astonish customers with our unmatched attention to detail. Ensuring that every stitch effortlessly conveys a tale of remarkable craftsmanship and inventive design.

Our Craftsmanship
We believe the soul of fashion lies in the fabric. Our curated selection of premium materials, from sumptuous Viscose Silk to opulent Viscose Satin, we ensure that every piece is a testament to the art of fine clothing. We're dedicated to sourcing fabrics that not only drape beautifully but also stand the test of time, ensuring that every garment is a lasting emblem of sophistication. Experience the touch of unparalleled quality with Urbethh, where every fiber tells a story of luxury and durability intertwined.

Our Philosophy
At Urbethh, we believe that fashion is more than just clothing—it's a canvas for self-expression and a reflection of the intricate balance between illusion and reality. Each piece we create is thoughtfully designed to tell a unique story, inviting you to explore the deeper layers of identity and style. We’re committed to crafting garments that resonate with authenticity, blending high-quality materials with bold, original designs. Our philosophy centers on empowering you to express your true self, to wear your story with confidence, and to discover the endless possibilities that come with embracing your individuality through fashion. With Urbethh, you're not just wearing clothes—you're making a statement, exploring your essence, and connecting with something greater.

Animal Welfare Commitment
In every thread and texture, our commitment to animal welfare is paramount. At Urbethh, we ensure that our luxurious fabrics and production practices do no harm to our animal friends. Partnering with ethical suppliers, we champion cruelty-free materials and methods, embodying a fashion philosophy where elegance and compassion walk hand in hand.