Our Story

Welcome to Urbethh, where every thread weaves a story of elegance, innovation, and conscience. Founded in 2024 by Yash Samdariya and Shubh Nainani, Urbethh emerged from a vision to blend the rich tapestry of traditional craftsmanship with contemporary design sensibilities. Inspired by the intricate dance of illusion and reality, our collections invite you on a sartorial journey where fashion meets artistry.

Our Philosophy

At the heart of Urbethh lies a commitment to transcending the ordinary. "Illusion x Reality" isn't just our tagline; it's our ethos. We believe in clothing that transcends boundaries, pieces that embody the fusion of diverse cultural heritages with the pulse of modern life. Our designs are more than garments; they are narratives woven in fabric, each telling its own unique story.

Our Craftsmanship

Quality and craftsmanship are the cornerstones of our creations. Utilizing luxurious materials like Viscose Silk, Viscose Satin, and eco-friendly Viscose Pashmina Blends, we ensure that every piece is a testament to the art of fine clothing. From the lustrous sheen of our satins to the gentle warmth of our pashmina blends, every detail is meticulously curated for the discerning wearer.

Our Animal Welfare Promise

In every thread and texture, our commitment to animal welfare is paramount. At Urbethh, we ensure that our luxurious fabrics and production practices do no harm to our animal friends. Partnering with ethical suppliers, we champion cruelty-free materials and methods, embodying a fashion philosophy where elegance and compassion walk hand in hand.